Behind the scenes of Coca-Cola's design challenge

Japanese architecture overlaid with Coca Cola brand imagery, by Birgit Palma

At Adobe Max 2017, back in October, Adobe and Coca-Cola announced a design collaboration called Cola x Adobe x You. As a partner to the 2020 Olympics in Tokyo, Coca-Cola gave away all its brand assets to creatives around the world, asking them to participate in a design challenge using Adobe Creative Cloud software. 

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Garrick Webster

Garrick Webster is a freelance copywriter and branding specialist. He’s worked with major renewable energy companies such as Ecotricity and the Green Britain Group, and has helped develop award-winning branding and packaging for several distilleries in the UK, the US and Australia. He’s a former editor of Computer Arts magazine and has been writing about design, creativity and technology since 1995.