5 things Steve Jobs did that Apple would never do today

Steve Jobs presenting the original iPhone.
(Image credit: Apple)

Few company CEOs have inspired such strong reactions – both positive and negative – as Apple’s former leader Steve Jobs. His leadership tenure was markedly different from the company under current CEO Tim Cook, and there are things he did that it’s unimaginable for Cook to do today.

Jobs was no saint, and he made plenty of mistakes during his time. But at the same time, Apple has changed a lot since his death, and even his positive contributions might not work today. So, what exactly did he do that was so different to Apple today? Scroll down to find out. 

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Alex Blake

Alex Blake is a freelance tech journalist who writes for Creative Bloq, TechRadar, Digital Trends, and others. Before going freelance he was commissioning editor at MacFormat magazine, focusing on the world of Apple products. His interests include web design, typography, and video games.