How to punch above your weight in the design world

As an individual freelancer or a member of a very small creative agency, it's easy to assume that large, well-paying clients used to dealing with huge agencies simply wouldn't be interested in working with you. That they would - metaphorically or even literally - laugh in your face if you so much as attempted to pitch to them. Overcoming this fear of rejection is key to punching above your weight.

Tony Richardson Advertising is a very small creative ad agency, based in Australia, which has worked for huge brands such as Unilever, Citibank, Zurich Insurance and Kimberly-Clark, specialising in TV commercial creation, TVC adaptation, web video and integrated advertising campaigns. Right from TRA's inception, Richardson aimed at landing large, multinational clients - despite the fact that initially, the studio consisted solely of himself.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.