Concept site gives the Nokia 3310 an Apple branding makeover

Last month, tech fans and nostalgia addicts were over the moon to learn that Nokia has dusted off its classic 3310 mobile phone and released an upgraded version. Selling points include a revolutionary colour screen, a crystal-clear 2MP camera, and the playground-favourite game Snake (ask your parents).

Nokia isn't the first company to cash in on polished-up retro designs. We've already seen how the Co-op and Natwest have returned to previous logo designs in the last few years instead of creating a new identity from scratch. But besides the phone itself looking like a blast from the past, Nokia's branding for the device on its site has been basic, bordering on boring (although it does feel appropriate that this no-nonsense phone has a no-nonsense web presence).

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.