As creatives we constantly strive to reinterpret the world in new and visually exciting ways. Yet we can also be conservative and often have a knee-jerk reaction to something new.
So on the day a new logo design (opens in new tab) is launched for a familiar brand, the first reactions are usually negative. Once some time has passed and the new design has been seen in action, though, it can be a different story. Here we take a look back at the month's biggest new designs and redesigns: with a bit of fresh perspective, what do you think of them now?
Leading Dutch technology company Philips (opens in new tab) unveiled this new logo and identity across the entire brand in November. Based on the strapline 'innovation and people', the new shield logo harks back to the company's original logo design back in 1934. But this new look shield has curvier aspects to it, with thicker and softer lines throughout.
However, Philips have stated that they will continue to use their previous blue wordmark (above), as it aims to 'remains true to its legacy, rooted in its early years at the beginning of the 20th century'. The new logo will appear on all their upcoming promotional material.
Here, we witness an evolution of a brand with a logo that mimics the transformation of its company as it goes along. Designer Brett Wickens was responsible for the iconic Sopranos logo (opens in new tab)for HBO - summing up the show's aesthetic in just a few letters. He now works as the partner and identity design specialist at Ammunition (opens in new tab), where his expertise have been snapped up by San Francisco startup company Mesosphere (opens in new tab) to create a morphing brand identity.
Instead of a static image, the logo is an animated network of curvy nodes that shift and evolve over time. That network is amonogrammed 'M' that has been birthed in code, with the team building an app in the open source platform Processing (opens in new tab) that allowed them to tweak a few variables to suit their taste and the brand as a whole.
If you've seen the movie Thor 2: The Dark World, you may have noticed something a little different at the beginning of the movie title designs. That difference is a change in the iconic Marvel logo - and the company has released the short video above to introduce it properly.
"We designed the very first Marvel logo for the first Spider-Man film," producer Kevin Feige explains on Marvel.com (opens in new tab). "We've used that logo for 11 years, and with 'Thor: The Dark World', it felt like a good time to update it because this is the very first film that only has the Marvel logo in front of it." The design of the logo, which will appear in future Marvel movies, as well as the TV show Agents of S.H.I.E.L.D., has been beefed up, he added.
04. Wellington, New Zealand
This is the new logo design for New Zealand's capital, designed as part of the Destination Wellington project, which aims to promote the city as a place to do business.
Masterminded by Wellington City Council, with the help of paint company Resene (opens in new tab), the rebranding exercise involved the creation of specific brand colours - Absolutely Yellow and Positively Black - as distinct from the black and gold of the Wellington rugby team.
This is being described as a way for residents to own the brand, by letting them use the paints in their own homes and businesses.
05. 50 Best Logos Ever(opens in new tab)
Okay, this is not a logo design from November - but a whole book of the best ones ever which was released this month! The 50 Best Logos Ever (opens in new tab) is a definitive guide to the greatest identity work ever created. Even if you only have a passing interest in graphic design, it’s fascinating to see what the BP logo looked like in 1930, or to chat about how the Coca-Cola identity has evolved (or not) over the past 125 years.
Over 180 premium pages, the book dissects the world's greatest examples of logo design, showing their origins, their evolutions and interviewing the designers behind them - including Rob Janoff (Apple) and Lindon Leader (FedEx). It all adds up to a fascinating reference book on the best known marks ever created.
Pick up the book at all good newsagents today or order it online (opens in new tab). Or if you prefer, you can download a digital edition directly to your iPad from the Computer Arts app on iTunes (opens in new tab).
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What do you think of the logos unveiled in November? Let us know in the comments box below!