There seems to be a trend lately for logo designs (opens in new tab) to get simpler, flatter and more business-like. Take a look at the brand new logo the music streaming giant Spotify (opens in new tab) has slapped across its website.
The Spotify globe emblem has lost much of its styling, most noticeably the shadow effect, to give it a strikingly new, two-dimensional look. It's complemented with a more measured and serious typeface that's light years away from the bubbly, bouncy font of the old identity.
Overall, the look is of a company that wants to look more grown-up and professional, and in that sense it's reminiscent of last year's eBay logo update (opens in new tab).
The logo is already in action across the website, with different colour combinations depending on whether it appears against a white or black background.
Spotify has also released a flashy new promo video, which incorporates the new logo at the end.
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What do you think of the new logo? Let us know in the comments below!