Brilliant print ads are often timeless, so it's no surprise that years-old designs have a habit of resurfacing online every now and again. Currently being appreciated anew is a campaign for art supplies brand Faber-Castell from way back in 2011.
Like all the best print ads, the 'True Colours' campaign is just the right amount of smart, striking and witty. Demonstrating how the brand's coloured pencils are designed to be true to life, the ads depict a series of objects sharpened into, yep, coloured pencils.
From a fire engine to an aubergine (no jokes, please), the objects are seamlessly transformed into the nib of a colour-matched pencil. The posters were created by German ad agency Serviceplan (opens in new tab), and are currently going down a storm on Reddit's r/DesignPorn (opens in new tab) page.
Perhaps the most striking examples are those where the nib fits perfectly into the shape of the object, as is the case with the shark's head. But then again, those that disrupt the natural form are equally bizarre – how do you turn a dachshund into a duck? By sharpening it into a pencil, apparently. Inspired to get drawing? Check out the best pencils for artists (spoiler alert: they're all shaped like actual pencils).
I mean. Yeah! So much this. @FaberCastell Castell True Colours. Wonderful Campaign. pic.twitter.com/G3mKlsPPRZJanuary 28, 2020
From this brilliant lockdown-themed Kit-Kat poster to that genius Norwegian Airlines ad, we've seen some brilliant print design over the last few months. Want to create an ad of your own? Check out our guide on how to download Photoshop.