These brilliant pencil posters are a huge hit online

Brilliant print ads are often timeless, so it's no surprise that years-old designs have a habit of resurfacing online every now and again. Currently being appreciated anew is a campaign for art supplies brand Faber-Castell from way back in 2011.

Like all the best print ads, the 'True Colours' campaign is just the right amount of smart, striking and witty. Demonstrating how the brand's coloured pencils are designed to be true to life, the ads depict a series of objects sharpened into, yep, coloured pencils.

Faber-Castell print ad showing an aubergine sharpened into a pencil

(Image credit: Faber-Castell)

From a fire engine to an aubergine (no jokes, please), the objects are seamlessly transformed into the nib of a colour-matched pencil. The posters were created by German ad agency Serviceplan (opens in new tab), and are currently going down a storm on Reddit's r/DesignPorn (opens in new tab) page.  

Faber-Castell ads showing objects sharpened into pencils

Poor shark (Image credit: Faber-Castell)

Perhaps the most striking examples are those where the nib fits perfectly into the shape of the object, as is the case with the shark's head. But then again, those that disrupt the natural form are equally bizarre – how do you turn a dachshund into a duck? By sharpening it into a pencil, apparently. Inspired to get drawing? Check out the best pencils for artists (spoiler alert: they're all shaped like actual pencils).

Faber-Castell ads showing objects sharpened into pencils

Poor dog (Image credit: Faber-Castell)
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From this brilliant lockdown-themed Kit-Kat poster to that genius Norwegian Airlines ad, we've seen some brilliant print design over the last few months. Want to create an ad of your own? Check out our guide on how to download Photoshop.

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).