BIG changes could be afoot for the Apple logo

(Image credit: Apple)

A new patent filing from Apple suggests that it's working on ways to make the logo on your device change colour and even surface texture. And while there's no way this is going to take effect in time for this year's Apple Black Friday deals – or even next year or the year after that – it could eventually change the way we look at Apple devices.

While Apple's never likely to mess with the iconic shape of Rob Janoff's 1977 logo design, it's made plenty of adjustments to its colour and texture over the years, from the original rainbow design, through shiny glass and metal iterations, through to the flat version used today.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.