Heinz's ketchup pasta sauce campaign is ridiculously controversial

Heinz ketchup pasta sauce being tipped onto a plate of pasta
(Image credit: Heinz)

Pasta purists avert your eyes. Heinz has announced the release of a ketchup-infused pasta sauce that's causing quite the stir. The new campaign appears to embrace the ultimate culinary sin, claiming it's so wrong it's right. However, fear not, it isn't actually straight ketchup in a jar but instead, a curated combination of mostly "sun-ripened Italian tomatoes" and a dash of well, ketchup – truly innovation at its finest. The proof remains in the pasta.

Despite the questionable product, the campaign has a charming retro feel that feels very in keeping with the brand's identity and playfully addresses the controversial subject. While Heinz admittedly has a strong brand identity, this strange ketchup pasta sauce probably won't be featured in our collection of standout packaging designs. Though if you do want to buy it, the sauce will be released as a limited edition product (thankfully) and will hit the shelves in early October.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.