Incredible Apple Watch lookalike is actually pretty funny

They say imitation is the sincerest form of flattery, which is clearly something H. Moser & Cie. takes pretty seriously. The independent Swiss watch retailer has just released a new spoof smart watch, and, goodness, is it a thing of beauty. But at over $30k, the price is eye-watering too. 

The Swiss Alp Watch is the latest and last product in its smart watch-inspired series, first developed by H. Moser & Cie back in 2016, not long after Apple released its first Watch. Designed to be a tongue-in-cheek take on these new digital wearables, the unique design and sense of humour wasn't lost on the world, with the designs going down a storm and people eagerly waiting to see what H.Moser would come up with next. And it hasn't disappointed with this final design, which we think is its best.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.