New League of Legends identity is edgy yet illegible

LLA Liga Latinamerica identity by DesignStudio
(Image credit: DesignStudio)

The Liga Latinoamérica is the Latin American league for League of Legends – Riot Games' wildly popular online game. There were previously two Latin American leagues, one based in Mexico and one in Chile, but they have now merged, and DesignStudio has given the new, combined league a funky identity. 

The Liga Latinoamérica (LLA) now has a striking new monogram (see our best monograms) with bold colours and a custom type. "This new raw look and feel encourages LLA to infuse its fiery spirit – 'Fuego' – into all communications," says DesignStudio on its website. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.