Ingenious concept imagines Nike as a seafood brand (because why not?)

Nike seafood branding
(Image credit: Zachary Winterton)

Ever imagined what Nike would look like if it sold seafood? No, us neither. But one imaginative designer has, saving us from the task. And while the product on offer is a whole different kettle of fish from Nike's usual offering, the results don't look like the fish out of water you might expect (No more fishy idioms from here on, we promise).

The project adapts Nike's famous swoosh logo, its 'Just do it' tagline and other elements of its branding to packaged salmon of all things. There's a clever nautical take on Nike's pinwheel logo, and the designer's even imagined what a Nike seafood store might look like. Strangely, that doesn't look as odd as you might seem, and it reminds us of why we rate the Nike logo in our pick of the best logos of all time.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.