Pantone reveals its Colour of the Year 2018

The world authority of colours, Pantone, has just revealed its hotly anticipated Color of the Year 2018. It's the mysterious PANTONE 18-3838 – or to use its catchier name: Ultra Violet. What does this mean from a colour theory perspective? Well, this provocative shade of purple is said by Pantone to communicate originality, ingenuity, and visionary thinking.

Ultra Violet is a stark contrast to Pantone's Color of the Year 2017, which was the zesty and refreshing Greenery, AKA PANTONE 15-0343. Whereas Greenery was all about seeking clarity and finding harmony in a chaotic world, Ultra Violet appears to embrace the unknown.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.