Amazon's been dropping the price of the Apple Watch Series 7 on and off for months now – often cutting the price by as much as $70. That's not bad considering tht the latest Apple Watch yet is less than a year old. But it's now offering even better discounts on certain colours, with up to $115 off.
Amazon now has the Apple Watch 7 at record low price of just $284 for the 41mm GPS model in green (opens in new tab) and $314 for the 45mm version (opens in new tab). That's 29% off the former and 27% off the larger version.
There are savings on other colours too, with $80 off the 41mm Watch in Midnight (opens in new tab) and $70 off on some other colours. And there's good news for those in the UK. We hadn't seen many Apple Watch 7 deals on the other side of the pond, but right now Amazon has £50 off the Apple Watch 7 in green (now £309 for the 41mm) (opens in new tab). And £10 off on some other colours.
What's most surprising about these record low prices is that they come right before Amazon Prime Day but they're open to everyone, not only Prime members. It has us wondering whether this means Amazon's particularly keen to shift Apple Watch 7 and will reduce the price even further for Prime members during Prime Day itself. If it does, you'll hear about it here, because we're tracking all the best Apple Prime Day deals. And if you want more Apple Watch deals, we also have an Apple Watch Prime Day live blog.
The best Apple Watch Pre-Prime Day deal in the US
Apple Watch Series 7 (GPS):
from $399 $284.99 at Amazon (opens in new tab) Save up to $115: The Apple Watch 7 is the most practical Apple Watch yet, with a larger and brighter screen than previous models. It has a super always-on retina display, charges fast and offers a range of ECG measurements and mindfulness and sleep apps.
The best Apple Watch Pre-Prime Day deals in the UK
Apple Watch Series 7 (GPS):
from $369 £298 at Amazon (opens in new tab)
Save up to £71: In the UK, the official exclusive Prime Day deals have begun, and there's up to £71 off Apple Watch Series 7. The biggest saving is on the green Watch, but there are savings of £40 on several other colours in both sizes.
Apple Watch SE (2021):
From £269 £199 at Amazon (opens in new tab)
Save up to £80: Amazon has a great Prime Day Apple Watch deal on the Apple Watch SE too, shaving up to 26 per cent off the price of what was already a great value smartwatch. The biggest saving is on the silver/abyss blue GPS combination, but again there are discounts across the colours and sizes.
You can keep up to date with the best deals in our regular round up on the best Apple Watch Series 7 price. Make sure you also see our guide to the best smartwatch deals, or see more deals in your area below.