5 biggest packaging design trends for 2016

Today's consumer is becoming ever more refined and de-sensitised to marketing messages, which provides both a challenge and an opportunity for brands. Packaging design is arguably as important in terms of product differentiation as logo design, and this hotly contested design space can often foster breakneck innovation.

As with every field of design, there are trends and movements over the years that typify the discipline, and 2016 is no different in that regard. Every business wants to fulfil the needs of their customers, while engaging and exciting them to promote loyalty and growth.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.