How to write copy for website interfaces

UI design is an incredible challenge. To do it right, you need a unique blend of many different skills. You need to be a good visual designer, with a strong eye for hierarchy; to know programming, so you can implement your work; to understand a problem's complexity at a macro level, and then zoom in on the details of each step in a flow; to be a creative, to imagine new approaches and ideas; to communicate your rationale to others, and remain open-minded to critical feedback; and to be a good writer.

Good writing is the secret sauce. It's the best way to reduce confusion in an interface, but the hardest thing to get right.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.