10 famous logos and their hidden meanings

By Tom May
( Computer Arts )
published

This tongue-in-cheek look at famous logos suggests what they really stand for...

The fact that you instantly recognise the logo show just how powerful the original design is

The fact that you instantly recognise the logo show just how powerful the original design is

When it comes to logo design, you know you've succeeded when your wordmark is instantly recognisable, even when it's recreated with totally different words.

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Tom May
Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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