10 famous logos and their hidden meanings | Creative Bloq

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The fact that you instantly recognise the logo show just how powerful the original design is

The fact that you instantly recognise the logo show just how powerful the original design is

When it comes to logo design, you know you've succeeded when your wordmark is instantly recognisable, even when it's recreated with totally different words.

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Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.