10 famous logos and their hidden meanings

This tongue-in-cheek look at famous logos suggests what they really stand for...

The fact that you instantly recognise the logo show just how powerful the original design is

When it comes to logo design, you know you've succeeded when your wordmark is instantly recognisable, even when it's recreated with totally different words.

Swedish designer Victor Hertz plays on this idea brilliantly in his series of 'Honest Logos', revealing - in his own words - "the actual content of the company, what they really should be called".

Naturally, our lawyers have advised us not to comment any further. So we'll leave you to make your own mind up about whether Hertz is being unduly cynical or astutely perceptive in these logo alter-egos...

Have you seen a good logo design parody? Share it in the comments!


Tom May is a freelance writer and editor specialising in design and technology. He was previously associate editor at Creative Bloq and deputy editor at net magazine, the world’s best-selling magazine for web designers. Over two decades in journalism he’s worked for a wide range of mainstream titles including The Sun, Radio Times, NME, Heat, Company and Bella. Follow him on Twitter @tom_may.