Design

Apple desperately needed a new 'iPhone moment'. The iPhone Duo might just be it

By Daniel John Published

After a string of disappointments, 'extraordinary' demand suggests the new iPhone has captured the public imagination in a brand new way.

Product Design
Clayface poster
The new Clayface poster is skin crawlingly creepy

By Natalie Fear Published

I’m viscerally uncomfortable.

Poster Design
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Art

Lego KPop Demon Hunters sculpture
This Lego designer's 37,000-brick KPop Demon Hunters sculpture is pretty epic

By Joe Foley Published

The making-of video is so satisfying to watch.

Animation
Every part of a fantasy world must follow its own clear rules and logic

By Oliver Chen Published

Discover the logical way to building fantasy with artist Oliver Chen.

Digital Art
Narnia book covers for The Magician's Nephew and the Lion, the Witch and the Wardrobe
Magical new Narnia cover art is a notch above the usual movie tie-ins

By Joe Foley Published

Vibrant designs feature illustrations by The Magician's Nephew's concept artist.

Illustration
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3D

Screens from pixel art shooter
Warhammer 40,000: Boltgun 2's lead artist reveals how they made pixel art feel authentically retro

By Ian Dean Last updated

Mark Chambers explains why the crisp retro pixels are not what they seem.

Video Game Design
This 3D artist explores fractured identities in a striking ZBrush sculpt

By ImagineFX staff Published

Check out the 3D art of Skander Mallouki.

3D Art
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Branding & Advertising

Buck the sheep from Kiwibank
The Kiwibank sheep went viral for all the wrong reasons, and there's something every brand can learn from it

By Joe Foley Published

The controversy shows brands need to be prepared to give up some control.

Branding
A photo of a game cover on a billboard
Are you triggered by GTA 6's giant Paris advert?

By Ian Dean Published

Rockstar's iconic cover art has had its guns removed.

Advertising
Two billboard ads
Sydney Sweeney’s racy ad sparked a Gen Z culture war – and Powerade just piled in

By Ian Dean Published

One added word turned Novig's cheeky celeb ad into a row about women in sport.

Advertising
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Video Game Design & Gaming

A woman sits on top of a dragon's head
Final Fantasy Resonance (Switch 2) review: modern-retro at its finest

By Ian Dean Published

An overt homage to Final Fantasy I-VI, but more than just a nostalgic exercise.

Gaming
Screens from a punk horror graphic design game
Stupid Never Dies review: the Spider-Verse visual blast can't hide the grind

By Ian Dean Published

The zombie-punk art riot looks the part, but can become repetitive.

Gaming
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AI

Tralalero Tralala, an AI-generated shark standing on three legs in blue Nike trainers on a beach, and Tung Tung Tung Sahur, a wooden figure with human legs holding a bat
This weird legal case could change how we think of copyright forever

By Tom May Published

It could have profound effects on our creative work

AI Art
Mia Goth
A fake Mia Goth selfie fooled the internet, and AI slop is the least of it

By Natalie Fear Published

Has social media become a breeding ground for parasocial drama?

AI
Dath Vader and Princess Leia in a cartoon game
Everyone's saying the same thing about Epic’s AI-first Disney game – and it's not good

By Ian Dean Last updated

Epic's delayed Marvel and Star Wars shooter is reportedly switching to AI-generated code and artwork, prompting questions about quality, jobs and creative control.

AI
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Technology

Three of the best computers for graphic design, with three different colour backgrounds.
The best computers for graphic design: for when a laptop just isn't enough

By Tom May Last updated

Get work done fast, with the best computer for graphic design.

Desktops
Apple Studio Display XDR
Tested: Apple's $3,000 Studio Display XDR is bright, beautiful – and almost perfect

By Ian Evenden Published

Is Apple's premium monitor worth its price tag for creative workflows?

Monitors
Logistics fiasco or clever marketing? Apple's iPhone Duo sellout might not be such a big blunder

By Joe Foley Published

Hype for the $1,999 foldable is now through the roof – but you might still be able to get one before January 2027.

Tech
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Creative Inspiration

A sticker maker on a wooden table, penguin stickers
Cricut StickerPix Print + Cut review: a playful, professional printer with a hidden cost

By Julie Dean Published

Cricut has made printing stickers and professional photos incredibly easy – now about those refills…

Digital Crafting
Two small craft cutting machines
Cricut Joy 2 vs Cricut Joy: which compact cutting machine should you buy?

By Julie Dean Published

Cricut's smallest machine has been redesigned, so we compare the Joy 2 with the original Joy to see which one deserves a spot on your desk.

Digital Crafting
xTool M2 Color Craft
xTool's fancy inkjet colour laser is 37% off for Prime Day

By Beth Nicholls Published

This laser cutter and engraver is 37% off, an absolute steal for crafters looking for a 2-in-1 tool. It can laser and inkjet print for colourful wood crafts.

Digital Crafting
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More Creativity Unleashed

A woman sits on top of a dragon's head
Final Fantasy Resonance (Switch 2) review: modern-retro at its finest

By Ian Dean Published

An overt homage to Final Fantasy I-VI, but more than just a nostalgic exercise.

Gaming
Pages from issue 272 of ImagineFX
Sketchbook special! Issue 272 of ImagineFX

By Rob Redman Published

Practical inspiration for your art projects

Artistic Tips & Techniques
Screens from a punk horror graphic design game
Stupid Never Dies review: the Spider-Verse visual blast can't hide the grind

By Ian Dean Published

The zombie-punk art riot looks the part, but can become repetitive.

Gaming