Graphic Design

Absolut vodka

Why Absolut's 'bottle' print ad is the greatest of all time

By Daniel John published

One campaign, thousands of designs.

Graphic Design
JPII Fellowship at Gonzaga University Lives of Saints poster

This accidentally raunchy religious poster is my favourite design fail ever

By Natalie Fear published

How did nobody notice?

Graphic Design
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Digital Art

Stanley 'Artgerm' Lau discuses AI; a digital illustration showcases a stylised female figure, reminiscent of a comic book superhero, likely Supergirl, with vibrant colours and a dynamic pose

"In the future, there will be fewer artists like me – real artists" says Stanley 'Artgerm' Lau as he reflects on the dangerous impact of AI on art

By Ian Dean published

The Marvel and DC Comics artist says what many quietly believe.

Digital Art
Build narrative using interiors tutorial; a girl in a messy room

How to use interior design to build narrative in digital art

By Magdalina Dianova published

Find out how illustrator Magdalina Dianova uses Blender to create a cosy setting that helps to express her character’s personality.

Digital Art
Stanley 'Artgerm' Lau; a vibrant, dynamic illustration showcases Spider-Gwen in a dynamic action pose amidst a cityscape, radiating a sense of energy and playful confidence

"Art is not easy. You have to suffer in joy" – Stanley 'Artgerm' Lau reflects on what it takes to succeed in comic art

By Ian Dean published

The DC and Marvel cover artist reveals why passion and perseverance is key to success.

Digital Art
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3D

Ivan Mironenko ZBrush character tutorial

Craft a game-ready character asset using ZBrush and Substance 3D Painter

By Ivan Mironenko published

Ivan Mironenko shares his process for creating a captivating figure in a bewitching scene.

3D
Promise Mascot Agency;

How Ikumi Nakamura's 'art bible' helped create Promise Mascot Agency's grotesque mascots, and why collaboration in indie game development is vital

By Alan Wen published

Kaizen Game Works' developers discusses working with the former Tango Gameworks artist.

Video Game Design
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Branding & Advertising

People are mocking the Democrat's new logo, but a rebrand was needed

By Joe Foley published

Has the donkey been downgraded?

Logos & Icons
Chupa Chups logo

The Chupa Chups logo was created by an art legend in just one hour

By Natalie Fear published

How am I just finding this out?

Logos & Icons
Dove ad

Dove's new campaign wants to break you out of the selfie cycle

By Natalie Fear published

#ShareTheFirst encourages us to get candid.

Branding
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Film & VFX

Why prop design is so important in Apple TV's Severance

By Joe Foley published

5 examples of how props brought the Lumon universe to life.

Movies & TV Shows
Whiskytree battle damage effects tutorial

Create gnarly battle damage for vehicles using a mix of Maya and Nuke

By J.P. Monroy published

Whiskytree’s CG supervisor J.P. Monroy reveals the studio’s process for generating realistic battle scars on fighter planes.

VFX
After Effects lightning tutorial

How to use Adobe After Effects to create a lightning effect the easy way

By Rob Redman published

Rob Redman shows how to create a classic VFX effect in under 15 minutes.

VFX
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Video Game Design & Gaming

Nvidia's AI characters are about to transform how we see video games

By Joe Foley published

Sims rival inZOI is coming this month.

Gaming
Mario Day deals

It's Mario Day! Don't miss the deals, sweepstakes and more: LIVE

By Georgia Coggan last updated

Nintendo is pulling all the stops out with discounts on Mario – including Switch games, bundles and a prize trip to Florida!

Gaming
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AI

A still from a planned AI sci-fi series

"We foresee the rise of a new kind of creator": Vidu AI and Aura Productions on their AI-generated sci-fi anime series

By Joe Foley published

Showrunner D.T. Carpenter and Vidu's Evan Liao tell us about the challenges and opportunities in making a 50-episode series with AI.

AI
Pokemon loaded dice

Google AI gets Pokémon facts wrong, gamers are infuriated – and it points to a dangerous problem

By Georgia Coggan published

AI
Shot of AI augmented A Different World

Netflix's AI 'fix' turned an 80s sitcom into a horror movie

By Natalie Fear published

This will haunt my dreams forever.

AI
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Technology

Ugreen Nexode Power Bank 25000mAh

I've had the UGREEN Nexode 25000mAh Power Bank for a month, and it shows why this brand is so trusted

By Paul Hatton published

Review With up to 140W charging and a TFT display, Ugreen has made one of the best power banks around.

Review
The Dell 8K monitor on a green background, next to the text, 'Lowest price'.

The only commercially available 8K monitor is on sale with $1,771 off, and I'm intrigued

By Beren Neale published

From spreadsheets to Spotify, sometimes all you need is a simple display.

Monitors
A close up photo of the new ASUS ProArt 8K monitor.

ASUS just revealed the first-ever 8K Mini LED monitor (but I think you should buy this 4K one instead)

By Beren Neale published

Their new ProArt 4K OLED monitor has all the hallmarks of a best-selling classic for HDR content.

Monitors
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Professional Development

Tina Touli headshot

"The 9 to 5 work routine was draining my creativity”: a day in the life of Tina Touli

By Natalie Fear published

The designer, artist and creative director discusses her work with the Pentawards and the value of celebrating small wins.

Creative Careers
Inside the artist's studio; an artist's workspace with easel, lights, tablet and computers

Inside the artist's studio: see the ever-evolving workspace of Mike Butkus

By Mike Butkus published

Plus: Why coastal comforts lured this artist to his California home.

Interviews
A section of the cover of ImagineFX 251

Check out some masterful manga with issue 251 of ImagineFX

By Rob Redman published

See what’s inside the new edition of ImagineFX – on sale now!

Artistic Tips & Techniques
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Creative Inspiration

Ingenious Audi billboards soar above the chaos in EV branding

By Joe Foley published

Tesla and Jaguar could learn a thing.

Advertising
The best adverts

The definitive best adverts of all time list, as chosen by experts

By Tom May last updated

From the 1930s to the 2020s, these are the best ads of all time.

Advertising
Trump stood in front of a red Tesla next to Elon Musk

Trump and Elon’s White House ad proves Tesla is getting desperate

By Natalie Fear published

The president toes the line between celebrity and Head of State.

Advertising
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More Creativity Unleashed

Why prop design is so important in Apple TV's Severance

By Joe Foley published

5 examples of how props brought the Lumon universe to life.

Movies & TV Shows
Whiskytree battle damage effects tutorial

Create gnarly battle damage for vehicles using a mix of Maya and Nuke

By J.P. Monroy published

Whiskytree’s CG supervisor J.P. Monroy reveals the studio’s process for generating realistic battle scars on fighter planes.

VFX

Nvidia's AI characters are about to transform how we see video games

By Joe Foley published

Sims rival inZOI is coming this month.

Gaming