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Tiny characters promote Coke's new mini bottles

Coca-Cola Israel recently launched its new mini-bottle by offering 3D printed mini versions of consumers. To promote the new campaign, Pitchi Poy Animation Productions (opens in new tab) created this brilliant new spot, which features mischievous mini versions of four friends at a basketball field, who magically pop out of their mini bottles.

Created in collaboration with ad agency Dahaf1 and Gustavo Productions, the Pitchi Poy team co-developed the concept and script, before producing the entire spot.

The PItchi Poy team had just three weeks to produce the brilliant spot

The PItchi Poy team had just three weeks to produce the brilliant spot

Open-source software Blender was used to create all of the 3D elements of the spot

Open-source software Blender was used to create all of the 3D elements of the spot

Coca-Cola mini campaign

This article originally appeared in 3D World (opens in new tab) magazine

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