Mobile app campaign turns its customers into holograms

By Creative Bloq Staff
published

Now THIS is how to get people to subscribe to your app! Watch how the people behind a city discovery app transformed their users into six-metre-tall holograms...

Base Check (opens in new tab) is an app from KPN Group Belgium (opens in new tab) that delivers a cool selection of news, reviews, and deals about a particular city. Faced with the problem getting signups in a massively overcrowded market, the company took an imaginative approach, making subscribers an offer they couldn't refuse - to turn them into a life-size hologram!

In a campaign led by advertising agency Duval Guillaume Modem (opens in new tab), the app launched its new mobile tariff - which includes free Spotify Premium - by giving young people the chance to be transformed into their own 6m-high holographic statue.

Subscribers were filmed in 3D, and then appeared as a hologram at the event shortly after

Subscribers were filmed in 3D, and then appeared as a hologram at the event shortly after

103 subscribers were given the chance to be filmed in 3D, and choose their own music and special effects, then the scene was shown using holographic technology moments later to the thousands who had gathered to watch the event.

You can see all the individual statues made on Base Check's Facebook page (opens in new tab).

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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