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Mobile app campaign turns its customers into holograms

Inspiration
By published

Now THIS is how to get people to subscribe to your app! Watch how the people behind a city discovery app transformed their users into six-metre-tall holograms...

Base Check is an app from KPN Group Belgium that delivers a cool selection of news, reviews, and deals about a particular city. Faced with the problem getting signups in a massively overcrowded market, the company took an imaginative approach, making subscribers an offer they couldn't refuse - to turn them into a life-size hologram!

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.