Shaye is a partner based in Lippincott’s New York office. Her expertise spans a broad array of brand and innovation capabilities, including brand positioning, growth strategy, concept development, and go-to-market strategy.
She writes frequently about these topics. Her work has been published in Harvard Business Review and Fortune, among other outlets.
Shaye’s notable clients have included Vanguard, Honda, Revlon, The Honest Company, and The City of New York. She has also advised numerous startups such as Mirakl, Clearcover, and Root AI.
Prior to joining Lippincott, Shaye studied branding, innovation, and Jobs to be Done as a research fellow alongside the late academic Clayton Christensen.
Previously, she was a senior associate at innovation and design firm Fahrenheit 212 and an analyst at Goldman Sachs.
She has freelanced with creative agencies and corporations including Red Antler, Gin Lane (now Pattern Brands), VaynerMedia, and Fidelity Labs.
Shaye holds a BA in Political Science, summa cum laude from The University of Pennsylvania and an MBA from Harvard Business School.
