Bold rebrand for MTV

MTV Finland is the country's leading commercial media network. As part of a much larger rebrand across all the network's 18 channels, DixonBaxi created an identity system for niche channel MTV Sub, including idents, stings and a new logo.

MTV Sub is one of the free-to-air channels on MTV, Finland's leading commercial media network, aimed at delivering the latest movies and music to a younger Finnish audience. The wider rebranding project involved aligning all of MTV's 18 channels into one cohesive network brand.

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