Profile: Interbrand

Back in the early 1970s, Dunlop employee John Murphy came to the conclusion that Britain needed something: a naming consultancy. So in 1974 he founded Interbrand in London. He was certainly visionary in his outlook, because not only has the company been phenomenally successful in the UK, it also has 30 offices in over 20 countries, employing between 1,200 and 1,300 people.

It continues the naming services Murphy established 34 years ago (HobNob biscuits and Prozac are among its credits) while also carrying out a range of branding and verbal identity work for clients that include BMW, Nissan, Barclays Bank and InterContinental Hotels. In 2006, Interbrand's gross profit grew by nearly 27 per cent, significantly outstripping 2005's 23 per cent, to around £11,000,000.

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