Santa brand book will get your festive campaign on-message

We all understand the importance, during this most festivious of seasons, of ensuring that all communications of the globally-renowned Santa - sorry, we mean *Santa* - brand are fully compliant with brand guidelines. Thankfully Quietroom, in conjunction with Santaclaus Global Enterprises Incorporated, produces the official *Santa* brand book to help keep you on-message. The first version was published in 2010, and this year it's received a full refresh.

If you're a fan of over-the-top branding, you'll absolutely love it. Spouting nonsense such as, "A brand is a sack on a sleigh of belief," and helpful language tips like, "The words we use must always be convivial, festivious and jollificatory," it's a spot-on celebration of the very worst excesses of the branding world. And Father Christmas. Sorry, Santa. Sorry, *Santa*.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.