The secrets behind the Wrangler site redesign

As one of the world's leading denim brands, Wrangler needed a website that reflected its heritage, style and commitment to innovation. It was also looking to expand its online offering to enable it to target consumers around the globe and sell directly to customers.

Here, the creatives at Manchester-based agency RetroFuzz, namely Matt Kendall, Matt Shilliday and Amanda Johnson, explain how they went about building Wrangler's first ever ecommerce site:

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.