When a customer browses for products online, it's important that they can see as much detail as they would if they were picking up the item in a shop. Therefore, most e-commerce websites can benefit from some sort of zooming.
The PopBox JavaScript function is a free library from C6 Software that enables you to add a zoom facility to your product thumbnails with very little effort. The library is robust, lightweight and doesn't navigate away from the page or create new windows. Twosevenzero has used it to great effect in a funky site for design boutique Nora Does, which you can see at www.noradoes.co.uk. I'll show you the basic implementation here, but there are many other attributes you can tweak to get it to perform all sorts of magic tricks. The developer of the PopBox library, John Reid, provides extensive documentation online, and this should be your next stop: www.c6software.com/Products/PopBox/documentation.aspx.
