Should you follow trends in 2026? Watch our webinar

Webinar image with people — (Image credit: Future)

Our Creative Bloq x Brand Impact Awards webinar series kicks off with 'Should you follow branding trends in 2026? For this webinar I was lucky enough to sit down with two leading creatives, Atsaya Gabiryalpillai, who is currently an Independent Senior Brand and Motion designer (formerly at For the People) and Jenifer Lehker, a Senior Partner at Lippincott. We discussed all things trends, from the specific movements they're leaning into this year to the big question of whether trends really hold true value.

Creative Bloq BIA 2026 Webinar - YouTube

Watch On

You can see the whole webinar above – and watch out on our social platforms for some bonus quickfire questions from our 'Five Questions With' segment.

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Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.