Want to annoy an Xbox fan? Just show them the PS5 logo. Last week, a bizarre controversy arose between two gaming factions, with Microsoft gamers decrying the brand's decision to include Sony's console branding when advertising cross-platform games during its annual showcase. And now, the debacle has taken another strange turn.
"It was a miss, and I own it," Xbox's new boss Asha Sharma admitted in response to the outcry over the PS5 logo appearing on the title cards promoting games like Fable. While it might just seem like Xbox was being honest and transparent in showing that games are available on other systems, fans were unhappy because Sony doesn't tend to extend the same courtesy in its own keynotes.
But in a bizarre move, Microsoft then shared a promo for an exclusive Xbox game... and included a PS5 logo. Gears of War E-Day is only coming to Xbox, but the PS5 logo was included on the title card, leading many to speculate that the decision to make it an Xbox exclusive could have happened right at the last minute. The official Xbox YouTube account has since deleted the video.
Microsoft changed Gears of War: E-Day to an Xbox exclusive at the last minute. If you want the ultimate proof of that, Xbox posted a podcast today and forgot to remove the PS5 logo from the E-Day art 😬 Xbox has removed the video now pic.twitter.com/Nn1zlgYInKJune 8, 2026
What makes the mistake even stranger is that Xbox’s marketing boss, Aaron Greenberg, has denied the decision to make Gears Xbox exclusive being made at the last minute. "I can confirm this is not true," he said in a tweet. "We just limited the knowledge of this news to a very small internal group. Intention was to share this news first with our players and everyone watching showcase."
So, why the PS5 logo? Hard to say, but right now Xbox isn't doing anything to defend itself from those "Xbox fans getting cucked" jokes.
