PlayStation just declared the death of physical games at the worst time for brand trust

PS5 Pro
(Image credit: Sony)

At the start of this week, I wrote about how the digital-only release of GTA 6 signalled the death of physical media. I didn't expect my diagnosis to be confirmed quite so fast. Within just three days, Sony has hammered the nail in the coffin: PlayStation games will no longer be produced on discs from January 2028.

Even if this had been on the cards for some time, the decision was bound to cause controversy. Any sane brand would have thought very carefully about how and when to announce it, and ideally not do so in the same week they had just justified customers' biggest fears about digital-only media.

Instead, it feels like Sony said, to hell with it: everyone's going to hate us this week, so let's get all the bad news out of the way at while people are distracted by GTA 6.

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Sony broke the news in a dry announcement on the PlayStation blog, which it linked to on social media posts headed "important updates".

From January 2028, new PlayStation games will be available in digital formats only. Sony stresses that the transition has no impact on games already released prior to that date, but I think we can assume that the PS6 won't come with a built-in disc drive, potentially limiting your options for how you play said games in the future.

While the original PS5 was released in both digital and disc versions, the more recent PS5 Pro (below) is an all-digital device, with the option to buy a separate PS5 Disc Drive Attachment.

PS5 Pro

(Image credit: Sony)

The writing had been on the wall for physical game releases, but Sony's decision to break so much controversial news in the same week is pretty bizarre from a brand comms perspective.

On Monday, the company published a one-sentence legal notice announcing that over 550 movies and TV shows sold through the PlayStation Store would be permanently deleted from customers' libraries on 1 September. That's due to expired licensing agreements with StudioCanal. Customers will not receive refunds.

Yesterday, in parallel to the news about the end of physical discs, the company announced that it's closing the PlayStation storefront on PS3.

In April, there was another controversy around PlayStation's Digital Rights Management (DRM). Changes mean that newly purchased digital games for the PS4 and PS5 issue a temporary licence that requires buyers to connect to the PlayStation Network within 30 days to verify the game and convert it to a permanent, offline licence.

Issues like this are one of the main reasons some gamers are so fiercely opposed to digital-only media. They reignited the debate about whether digital purchases are truly owned or merely rented under restrictive licences.

There was perhaps no good moment to announce the news, but the clumsy timing and Sony’s unapologetic messaging increases the risk of eroding the good will of loyal customers. Unsurprisingly, gamers have a lot to say about it, and what many are saying is that they no longer see a reason to choose PlayStation over a PC.

"After more than 30 years with Sony, I’m switching to PC. With no physical games, there isn’t a single valid reason to stay with PlayStation instead of buying a PC. Sony has officially killed its own appeal," reads a typical comment on X.

Digital media has some clear benefits. It uses less physical space and saves the resources used to produce discs and boxes. Some argue that discs are already obsolete. PCs did away with them around a decade ago, and most AAA games require servers or updates and get additional DLC.

But digital has disadvantages too. Players need enormous amounts of drive space, driving demand for expansion cards as the price of memory is rising, and digital-only games eliminate lending and the used market.

Sony said consumer preferences and the broader entertainment industry are shifting away from physical discs to digital, and described its decision as the "natural direction" that will enable it to "align more closely with how most of our community prefers to access and play games today."

GTA 6
GTA 6: at Amazon

Standard Edition: $79.99 / £69.99
Ultimate Edition: $99.99 / £89.99

US pre-orders:
Amazon: PS5 | Xbox Series X|S
Walmart: PS5 | Xbox Series X|S
Best Buy: PS5 Xbox Series X|S
PlayStation: Ultimate Edition
Xbox: Ultimate Edition

UK pre-orders:
Amazon: PS5Xbox – £2 off!
PlayStation store
Xbox Store
PS5 standard edition at Very

Joe Foley
Freelance journalist and editor

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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