The best logos of the 1940s

Best logos of the 1940s example: Shell logo
(Image credit: Shell)

The best logos of the 1940s were arguably created in the most tumultuous period in modern history. At the outset, humankind stood at a crossroads between barbarity and progress as the most destructive of all wars was fully unleashed, and culminated in the launch of a weapon that could potentially wipe out all life on Earth. Then came the complexities of a post-war realignment; a power struggle whose reverberations are still being felt today.

And yet for most people life went on, as a unique tapestry of culture, design, and innovation was being woven around them. It was a time when many found solace in the allure of cinema, the rhythm of jazz, and the timeless charm of classic cars. Amidst these transformative years, the '40s also ushered in a renaissance of branding and visual identity, giving birth to some of the most iconic logos in history. 

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.