Design trends of 2013: the stripped-down logo

When Weight Watchers abandoned its triple-swoosh logo mark and introduced an even simpler greyscale, gradient-based logotype in December 2012, it joined a growing crowd of global brands rolling out a new, ultra-simple logo design, based around type and simple shapes - from Sodastream to USA Today. And in 2013 the trend seemed to spread almost everywhere, most notably Yahoo and Google.

Google logo

Google stripped down its logo significantly in 2013

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.