Apple's new product category is NOT what we were expecting

Apple glasses
A recent render of Apple's rumoured smart glasses (Image credit: idropnews)

From folding phones to vertical TVs, some tech trends seem doomed never to hit the big time. But if there's one thing that's truly failed to become a 'thing', it's smart glasses. Google has tried. Amazon has tried. Next up is Apple – but brand new leaks suggest the company has something unexpected up its sleeve before Apple glasses become a reality.

According to Bloomberg, before it takes the plunge and produces a pair of fully-fledged smart glasses, Apple plans to release a VR headset as a precursor. This "niche, high-end" product is said to serve as a "bridge" to the eventual glasses – but it sounds like it could feature some truly futuristic tech. (Check out our Apple deals page for the best offers available right here and now.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.