Big Boy replaces its mascot – and boy are some fans upset

Big Boy
Big Boy (left) and Dolly (right) (Image credit: Big Boy/Future Owns)

Perhaps the most famous aspect of American restaurant chain Big Boy is its titular mascot, the burger-carrying boy with coiffed hair and (slightly terrifying) wide eyes. But it seems Big Boy is being replaced with a brand new mascot – a young girl named Dolly.

Dolly has already replaced Big Boy on the company's website and social media pages. This marks the first time in the restaurant's 84-year history that Big Boy himself has stepped out of the limelight, making way for the blonde-haired Dolly, illustrated in a rather less detailed cartoon style (check out our character design tips for some slightly more inspiring examples). 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.