We love deciphering the evolution of a logo, and we love a good quiz. Put the two together and it's design geek party-time. This particular quiz is a jaunt through car logos of the past, and a fun exercise in matching past logos to a well-known brand.
It contains lots of big hitters in the car industry, who all have iconic logos that wouldn't be out of place in our best logos (opens in new tab) roundup, so it's easy to assume you'll smash this quiz. But if previous logo memory challenges (opens in new tab) have taught us anything, it's that it isn't always easy to recall the specific components of a brand's logo – even when you've seen it hundreds of times before. Plus, who's to say the current logo looks anything like the original?
Car specialist Dave Spence (opens in new tab) created the quiz, which is made up of images of original logo designs with the wordmarks blanked out. So, working out the answer based on shape, typography, style and colour should be easy, right? In some cases that's a breeze, but other logos are so transformed that it's not as simple as you'd think. In fact, there's one in particular that may as well have contained the wordmark, as even that bears no resemblance to the current brand name.
Volkswagen has one of the most well-documented logos in the design industry, with its previous incarnation being subject to stringent trademark rules (opens in new tab) that were disregarded for the digital era in its newest update (opens in new tab). So that one isn't so tricky. But though other car brands feature on our pick of the 7 best car logos (opens in new tab), you may not be so familiar with their history, which makes for a more testing, well... test.
Head over to DriveTribe to take the quiz (opens in new tab).