England Rugby gets a modern and flexible rebrand

It's a busy time in the world of rugby. 2019 sees the Rugby World Cup take place in Japan, and next year's annual Six Nations Championship is just around the corner. Ahead of these events, Engalnd fans just have enough time to get used to the recent rebrand of England Rugby courtesy of London-based studio Onwards. Created to encompass everything from poster designs to social media platforms, the new look is centred around diversity.

England Rugby, formerly known as Rugby Football Union, was keen on the idea of diversity because it reflects the changing and more inclusive nature of the game. What was once seen as an upper-class, elitist sport has evolved into a more open and multicultural game.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.