Match rebrand brings the intimacy back to dating

Match rebrand
(Image credit: Match/Collins)

Dating service Match has rebranded with a grown-up redesign that aims to be about more than the 'swipe'. Because, after all, before the rise of the apps centred around pure proximity to fellow singles, there was Match. One of the earliest dating tools (it's celebrating its 25th anniversary), Match offers a more traditional approach to the dating process than others (based on y'know, interests and stuff), and the company hopes to build on that difference moving forward.

This classy rebrand, full of arty imagery, retro-feeling filters and a refreshed logo, has the pandemic fully in mind. After all, the days of meeting random folk after a night of frenzied swiping are gone for now. The earnest vibe harps to a time of authentic connection and conversation – things which are still possible right now (albeit virtually). Inspired? Create your own arty pictures with these VSCO filters, or one of these Photoshop tutorials.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.