5 questions with

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Xavier Sheriff headshot

"Design by committee kills ideas": 5 questions with Xavier Sheriff

By Natalie Fear published

StudioXAG's co-founder discusses the value of physical disruption and the danger of playing it safe.

Creative Careers
Paul Watmough-Halim headshot

'Design without intent is useless': 5 questions with Paul Watmough-Halim

By Natalie Fear published

Hyperfocus' co-founder discusses pet peeves and the uncertain advent of AI

Creative Careers
Adam Biddle's work for GH05T

"Anyone with a phone can influence": 5 questions with Adam Biddle

By Natalie Fear published

GH05T's founder and CEO discusses the ever-changing world of social media and the unknowable nature of virality.

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Danni Mohammed headshot

"It’s about the people, stupid”: 5 questions with Danni Mohammed

By Natalie Fear published

GentleForces CEO discusses pet peeves, the value of friction and the importance of a human-led approach to branding.

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Peter Tashjian

"Branding isn’t a paint job": 5 questions with Peter Tashjian

By Natalie Fear published

The Love & War partner discusses the value of strategy-led design.

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Lauren Wong headshot

"You can’t be paralysed by perfection": 5 questions with Lauren Wong

By Natalie Fear published

Super Keen's creative director talks pet peeves and the mystery of her disappearing synesthesia.

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Tom Allen headshot

'The amount of AI slop we’re served is incredible': 5 questions with Tom Allen

By Natalie Fear published

Buff's creative director discusses the value of motion design and the love-hate evolution of AI.

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Justin Barnes headshot

"It’s the difference between fitting in and defining the space": 5 questions with Justin Barnes

By Natalie Fear published

VERSUS' executive creative director discusses the value of ownable originality.

Creative Careers