We wanted the ribbon style to reflect our graphic, systematic style rather than being too handmade or uneven. At the start, it was a case of experimenting to see if we could produce each number from one continuous strip of ribbon.
We printed strips of paper with two line weights, positioned them and took photos to see how the light reacted. For example, we used see-through tape for the raised end of the ‘2’ and then referenced the way the shadows fell.
The bottom of the ‘5’ proved particularly challenging because we didn’t want to simply use straight lines – the idea was to keep it true to a classic typeface, so we repeatedly printed the rounded part until we got it just right.
We redrew the numerals in Photoshop and had several fully ready before we showed the client. They were predominately designed to be quite large, but they also needed to work at much smaller sizes so there was a lot of testing involved.
Words: Jonathan Quainton
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