The 50 Best Logos Ever is a definitive guide to the greatest identity work ever created. Even if you only have a passing interest in graphic design, it’s fascinating to see what the BP logo looked like in 1930, or to chat about how the Coca-Cola identity has evolved (or not) over the past 125 years.
Ever wondered how the Penguin logo started its life? Or what Shell's logo looked like in 1901? Then this is the book for you.
Over 180 premium pages, the book dissects the world's greatest examples of logo design, showing their origins, their evolutions and interviewing the designers behind them - including Rob Janoff (Apple) and Lindon Leader (FedEx). It all adds up to a fascinating reference book on the best known marks ever created.
And to top it all, we've ranked them. What will be in the top 10? What will be number one? Pick up the book to find out and let us know whether you agree in the comments below this article!
How they were selected
So how did we decide on the list? Well, it wasn’t just a few designers at this publishing company that chose the list.
We worked with a panel of six leading identity designers from throughout the echelons of the industry. Mike Abbink, David Aiery, Liza Enebeis, Bill Gardner, Sagi Haviv and Michael C Place all helped us. And we're most grateful.
We put together long lists of potential inclusions, based on suggestions from dozens of trusted sources. The panel then tore into those lists, hacked out the weeds and nettles, and via a weighted system that favoured the thumbs up and thumbs down votes we got from our judges, we worked putting the logos into order.
Then, just for good measure, we got them to hack away at it once again, adding their personal favourites into the mix and readjusting the order all over again.
Read a short extract
- The story behind the McDonald's logo
- The tale of the Penguin books logo
- How the Adidas logo earned its stripes
- The myth of the BMW logo
- The Coca-Cola logo you've (probably) never seen before
Where to buy your copy
And remember, whatever you think of the list, let us know in the comments below or tweet @50bestlogos.