In Nike SEED, a "personal pitch", Bao Nguyen fuses his two great passions in life: design and basketball. The Sacramento-based graphic designer and typographer used the self-initiated project to explore the germination of a basketball as a living organism, inspired by a simple but profound quote that he saw: "Basketball is my life."
It’s an allegorical work that captures the imagination - a piece that exists in the cross-hairs of science and art. "My main aim in the project was to make everything organic and create real atmosphere,” Nguyen says.
See more inspiring work over on the Bao Nguyen website.
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