Designer envisions the birth of an organic basketball with Nike SEED

Nike SEED

Combining basketball and design for one special project

In Nike SEED, a "personal pitch", Bao Nguyen fuses his two great passions in life: design and basketball. The Sacramento-based graphic designer and typographer used the self-initiated project to explore the germination of a basketball as a living organism, inspired by a simple but profound quote that he saw: "Basketball is my life."

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