How to design without ego

Camden market tote bag reading 'Live by the river'

Farringdon-based studio Ragged Edge prides itself on having no egos. "Our strategy was always to hire people better than us," explains co-founder Max Ottignon. "That's how to get better – you have to put your ego aside if you’re bringing in all these talented people who can do things better than you can."

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.