
Ben Cleaver
Driven by a desire to help brands work out what they stand for and how to make that belief stick.
Formerly Managing Director of a New York–based brand consultancy, Ben has partnered with global organisations including Mondelez, Mars, Shell, AB InBev, Adidas, ViacomCBS, Unilever and Coca-Cola to redefine, reinvigorate and build brands from the ground up.
Ben believes a brand isn’t something you declare it’s something people choose to believe in. His work goes beyond words and frameworks, partnering closely with teams to move organisations from understanding, to belief, to true ownership of the strategy.
At BigSmall, Ben leads with clarity, warmth and an instinct for what genuinely unites people.
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