Katie is co-founder and creative director of Backlash, a London-based experiential agency with a creative-first approach to brand experiences. She specialises in transforming brand campaigns into disruptive, immersive experiences that bring ideas to life, challenge conventions, and create meaningful connections with consumers. Under Katie’s creative leadership, Backlash partners with some of the world’s leading beauty and fashion brands to deliver award winning work that is both memorable and results driven.
