Manfredi Ricca is global chief strategy officer at Interbrand. In over a decade with Interbrand he has worked across diverse disciplines, heading the creation, management and valuation of Italian and international influential brands from an extremely wide variety of industries.
His clients include Prada, Samsung, Pirelli, Burberry, Juventus, Bulgari, Vodafone, Pagani, the Modigliani Institute, Mediaset, Moleskine, Kiko.
Manfredi’s articles, interviews and comments are cited frequently in the main Italian media, and he has been featured in international publications such as The New York Times, The Wall Street Journal, The Telegraph, The Economist and The Financial Times.
