Poppy Thaxter writes about design through the lens of brand, creativity, and visual culture. Her work sits across editorial, interviews, case studies, and tone of voice, often exploring the cultural context and human stories behind contemporary design. She brings together a background in Textile Design and Communication Design with experience as a staff writer at The Brand Identity, and has contributed to TYPE01, Frontify, It’s Nice That, Designfully, and Imperfect Index, as well as supporting creative studios. Alongside this, Poppy’s personal work is shaped by an interest in inclusivity, craft, emerging technology, and the people helping to shape how design looks, feels, and functions today.
