50 ways to design better branding

When it comes to branding, client demands are continuing to increase – and the majority of the extra work put on designers revolves around digital, whether that’s for a website, app or other digital consideration. Clients want the latest technology and all the goodies that come with it, while assuming the rules of the game haven’t changed. This can pose some interesting challenges and test even the tightest working relationships.

The merits of digital platforms – ubiquity, access, scalability, continuous development – can also be the very same aspects that present the biggest challenges for designers. How does a brand stand out from the crowd? How do you retain control? How do you design for multiple devices and sizes? How do you future-proof?

Some of these questions don’t possess simple answers. However, we’ve spoken to a broad cross-section of design-industry professionals to find out how they deal with the day-to-day challenges of digital branding and logo design. These pro tips will provide you with a unique insight into one of the most imposing, yet rewarding areas of design.

Discover more logo design tips at our sister site, Creative Bloq.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.