Design a dynamic icon-based identity

Time, variability, flexibility and dynamism. These are all key factors that play an important role in branding today. Identity systems need to allow for multiple iterations, depending on where and how the brand is being represented.

This tutorial explains one way of tackling the issue. We’ve created an adaptive identity using a modular grid that can be applied to a series of visual elements, or icons. The brand we created was ‘Nerbo’, a coffeehouse chain imagined during our Masters year at Nottingham Trent University. After months working on the branding process, we developed a dynamic identity system consisting of a logo, modular grid, typography and icon set. Over the following steps we walk through the techniques involved in the process, which you can then apply to your own identity projects.

The ultimate guide to logo design! 35 pro tips, over at Creative Bloq.

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