Amazon Prime Day will soon be upon us – a time when independent businesses are often left to the wayside in favour of Amazon's illustrious deals. But taking a stand against this gargantuan corporate shopathon is none other than independent online marketplace, Etsy, with its new campaign urging folks to 'Shop Other Jeffs'.
Countering the quick-hit consumerism of Prime Day, Etsy's new campaign encourages us to refocus our spending habits towards "non-billionaire Jeffs", spotlighting the independent Jeffs who sell design online. A refreshing contrast to Amazon's faceless sellers, this playful campaign is the perfect invitation to shop small and support small businesses.
According to Etsy, there are over 5,000 independent sellers called Jeff, each infusing their goods with personal Jeff-powered flair. With a focus on creators over products, Etsy's approach to online retail is a wholesome counter to Amazon's price-slice sales tactic, keeping commerce mindful and human.
With a focus on quality craft, the campaign positions each seller's wares as storytelling symbols packed with tactile memories and bespoke curation. Alongside the Jeff-made creations, Etsy has teamed up with sellers to make merchandise from hats to personalised embroidered keychains, each bearing the "Shop Other Jeffs" slogan. Playfully shady and refreshingly human, the campaign is a well-needed reminder that the internet doesn't need to revolve around Amazon this Prime Day.
Inspired to start your own marketplace? Check out the best art printers or take a look at our guide to the best Cricut machines for home crafting.
