Logos & Icons
Latest about Logos & Icons

9 exercises to do before you start designing a logo
By Joe Foley published
Don't skip these tasks.

Was this disastrous new logo designed for the wrong football team?
By Joe Foley published
Fans have forced a rethink of the design.

The new Range Rover logo might be the branding disaster of the year
By Daniel John published
Has JLR learned nothing from last year's Jaguar rebrand?

Behold, the Ford logo we deserved (that got rejected)
By Natalie Fear published
It was created by design legend Paul Rand.

Ferrari loses logo battle against bizarre opponent
By Natalie Fear published
The High Court has ruled out any infringement.

Google’s new Gemini logo finally feels part of the family
By Natalie Fear published
It’s a small tweak with a big difference.

TripAdvisor's new logo reveal just made me spit out my coffee
By Daniel John last updated
Perhaps the most 'chronically online' rebrand reveal ever.

Bentley just changed its iconic logo (and it's perfect)
By Daniel John last updated
Sometimes it pays not to reinvent the steering wheel.
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