Why graphic designers need to embrace strategy

In the October issue of Computer Arts, design commentator Adrian Shaughnessy wrote an article - 'Why designers should give branding back its soul' - arguing that brand identity design should be taken out of the hands of strategists and returned to graphic designers.

As someone who trained as a graphic designer and who is choosing to specialise in identity design, I thought it as an opportunity to share some of my thoughts and opinions on branding and identity design.

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